Grant Leboff is one of the U.K’s leading Sales and Marketing experts. His three books ‘Sales Therapy’ Sticky Marketing – and his most recent – ‘Stickier Marketing’ have all been #1 in the Amazon Sales & Marketing Chart.
I first met Grant around 10 years ago when he building his first business – a successful direct marketing company which he started in 2002, Leboff sold it in 2008. A thought leader and successful international speaker on sales and marketing, Grant’s main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies and an evolving World Wide Web.
In this three part interview Grant shares:
* his own business journey
* his advice to sole traders and small business owners
* top tips and challenges with growing your own business
* the importance of doing what you love
* his insights into marketing and sales and how it has changed.
Like many Soul Traders Grant started out by following his passion. I’ve always enjoyed the insight and clarity that Grant brings to he table and always enjoy our chats and so I thought he’s be ideal to interview here. I hope you enjoy this interview and you can discover more about our guest in the final paragraph below these videos.
As a speaker, consultant and author Grant challenges Sales & Marketing conventions that have become accepted wisdom, but don’t necessarily deliver results. Today Grant runs the Sticky Marketing Club® Ltd., a strategic consultancy providing companies with Sales & Marketing strategies to thrive in a digital world. His business The Sticky Communication Agency Ltd., creates and distributes content, and manages its clients’ social media presence, to ensure their digital marketing is implemented successfully. And his Sales and Marketing portal, stickymarketing.com produces a wealth of resources and information on effective Sales and Marketing for business in an ever changing business environment.
